AthViewLast updated 5 October 2026
Privacy notice
AthView is a private service for reviewing training and match video. Coaches, athletes and parents watch footage together and leave feedback on it. This notice explains what personal information AthView holds, why, where it's kept, who can see it, and your rights.
AthView is run by Elite Sports Analysis Ltd, a company registered in Scotland (company number SC207793), registered office Stanley House, 69/71 Hamilton Road, Motherwell, ML1 3DG. Questions about this notice or your information: admin@athview.com.
1. Who is responsible
AthView is used by sports organisations such as clubs, academies and governing bodies. Your organisation invites you, films its athletes and decides what is uploaded, who can see it and how long it's kept. For that footage and the information about its members, your organisation is the controller, and Elite Sports Analysis runs AthView on its behalf as its processor.
Elite Sports Analysis is the controller for what it needs to run the service itself: sign-in, security, service emails and backups.
If you have a question about footage of you or your child, it's usually quickest to ask your organisation first. You can always contact us at admin@athview.com.
2. What we hold
| Information | About whom | Details |
|---|---|---|
| Account | Everyone invited | Email address, name (if given), your role in each organisation, the teams a coach covers, the athletes a parent or athlete login is linked to, and your email notification setting. |
| Sign-in | Everyone who signs in | Handled by our sign-in provider, Clerk (email, sign-in details and login sessions). AthView keeps only the Clerk account reference. |
| Athletes | Athletes | Name and team. No date of birth, address or contact details. |
| Video and images | Athletes, and anyone else in shot | Training and match footage and thumbnails. |
| Sound | Anyone heard on a recording | Only when the person uploading chooses to include it (for example a coach's comments or an umpire). It's stored as its own file next to the video. |
| Clip details | Athletes | Who is tagged on a clip, event names, labels, titles, ratings and notes, and line-ups (who played where). |
| Comments and drawings | Their authors, and the athletes they're about | Feedback and drawings on the video, who wrote them and when, and who they're shared with. |
| Playlists and sharing | Their creators and recipients | Which clips are in them, notes, and who they're shared with. |
| Access log | Everyone who watches or downloads | Who viewed or downloaded which clip, and when. |
| Connected devices | Coaches using the AthView Capture app (iPad or Android) | A record of each connected device (its name, and when it was connected and last used) so it can be disconnected. |
AthView doesn't use facial recognition or any other way of identifying people from video, and has no advertising, analytics or tracking. Please keep sensitive details, such as injuries or health information, out of comments.
Our hosting providers keep short-term technical logs to run and protect the service, which can include your IP address. AthView's own records don't store IP addresses, devices or locations.
3. Why we use it
- To provide the service your organisation has chosen: showing you the footage, clips and feedback meant for you, and letting coaches analyse and share it. Your organisation decides the lawful basis for its use of footage, for example its legitimate interests in coaching, or consent, under its own policies.
- To keep it secure: sign-in, checking what each person may see, the access log, and backups. This is in our and your organisation's legitimate interests in keeping footage safe.
- To tell you about new things: emails when something is shared with you or there's new feedback. Emails say who shared or commented on what, but never contain comment text, and families only ever see their own athlete's name. You can turn them off in Settings.
We don't sell personal information, use it for marketing or profiling, or share it with anyone for their own purposes.
4. Who can see it
- Coaches and admins in your organisation (coaches can be limited to their own teams).
- Athletes and parents see clips their own athlete is in, comments a coach has chosen to share with them, and anything shared with them. They never see other children's names.
- Downloads are off until an admin allows them for a named person. Playback shows the viewer's name, email and the date as a watermark.
- Elite Sports Analysis only when needed to run, support or secure the service, or when asked by your organisation.
- Our service providers, listed below, which process information only on our instructions.
AthView is invitation only. There are no public profiles or public links, and video is played through links that stop working after 15 minutes.
5. Where it's stored
| Provider | What for | Where |
|---|---|---|
| Neon | The database (everything except video and sign-in) | London, UK |
| Cloudflare R2 | Video, sound, thumbnails and logos | European Union |
| Vercel | Runs the website | London, UK (pages are delivered through its worldwide network) |
| Clerk | Sign-in and invitations | United States |
| Resend | Sending emails | Ireland (EU) |
| Backblaze B2 | Off-site backup copy | European Union |
| GitHub | Runs the nightly backup (data passes through briefly) | United States |
Some of these providers are based in the United States. Where information goes outside the UK, it's protected by the international transfer safeguards in each provider's data processing terms.
6. How long it's kept
| Information | Kept for |
|---|---|
| Footage, sound, clips, comments and playlists | Until your organisation (or we, on its behalf) deletes them. |
| Access log | One year, then deleted automatically. |
| Database backups | Daily copies for 35 days, and one a month for 12 months. |
| Backup copy of video and sound | Matches what's on AthView. Anything deleted stays in the backup for 90 days, then it's gone. |
| Your account | Until you're removed. Removing someone from an organisation ends their access straight away. |
8. Children
Many athletes on AthView are under 18. Organisations are responsible for having permission to film and share footage of children under their own policies. AthView is designed to keep that footage private:
- Families only see their own child's clips.
- There are no direct messages, and every conversation is visible to the organisation's coaches.
- An adult admin decides who can download.
9. Your rights
Under UK data protection law you can ask to:
- see the personal information held about you, and get a copy;
- correct anything that's wrong;
- delete it, or restrict how it's used;
- object to its use;
- take it elsewhere (data portability).
You can download a copy of your information yourself, in AthView under Settings › Your information (copies of footage come through your organisation). For anything else, including deleting your account, contact your organisation or email admin@athview.com, and we'll work with your organisation to respond within one month. Parents can make requests for their children.
When an account is deleted, its sign-in, name, email and viewing history go. Comments it wrote stay, shown as “Former coach” or “Former member”, so conversations still make sense. Footage and clips belong to the organisation and stay.
If you're unhappy with how your information is handled, please tell us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, or 0303 123 1113.
10. Changes and contact
We'll update this notice when AthView changes, and the date at the top will show when that was.
Elite Sports Analysis Ltd, Stanley House, 69/71 Hamilton Road, Motherwell, ML1 3DG · admin@athview.com